Product Director
Pashion Footwear
As Product Director at Pashion Footwear, I developed our patented convertible high heel and oversee seasonal product design and development.
Innovation
I joined Pashion in 2018 as the foundational engineer tasked with creating a fully convertible high-heel-to-flat shoe. Footwear experts insisted the ergonomics would fail, the mechanics wouldn't work, and production wouldn't scale. What followed was years of rigorous, iterative engineering to define convertible footwear architecture. Today, I continue to direct improvements to our convertible high heel platform, leveraging deep customer feedback to drive advancements in aesthetics, fit, strength, durability, manufacturability, and cost.
Product Planning
Trend Analysis
Researching emerging trends and defining seasonal color palettes and themes for brand.Sales Analysis
Analyzing historical sales data to identify customer buying patterns and inform product planning.Internal Communication
Partnering with merchandising and marketing departments to ensure cross-functional alignment.
Footwear Design
Tech Packs
Preparing 2D blueprints for all new products, considering the shoe’s ability to transform, construction details, material specs & colors, etc.Material Selection
Evaluating material options by appearance, feel, composition, color-fastness, durability, etc.Last Development
Reviewing new lasts and providing revisions in 2D & 3D. Tooling Design
Modeling new injection-molded components in 3D.Graphics & Patterns
Creating any graphics, embroidery layouts, etc. necessitated by new products.Fit Testing
Conducting fit testing to verify fit consistency across styles.Sample Review
Revising product samples to ensure final product meets standards.Packaging Design
Determining packaging solutions for products, from technical specifications to graphic design. 
FA26 Campaign
3D Models & Renders
3D Models
Constructing mesh models of new uppers in 1:1 scale down to stitching details.Shaders
Developing node-based materials and particle systems to accurately represent product materials in rendering software.Animation
Utilizing armatures, shape keys and other animating techniques to render the shoes in 4”, 3”, 1.5” and flat modes.Renders
Creating consistent lighting across renders to preserve relative color accuracy and to allow custom shoe and heel combination.
