Seiji van Bronkhorst
Pashion
I have 8+ years of experience inventing and perfecting radical products widely considered impossible by the fashion industry.
As Product Director, I’ve supported the growth of the business ($0 -> $6.8M ANNUAL REVENUE) by creating products that excite (10M+ SITE VIEWS) and engage our customers (RCR 70%).
Freelance
I am currently designing a self-watering pot for Livelyroot and a more user-friendly hat closure system for a company I am cofounding.
I am always interested in contributing to projects that spark my interest.
I am always interested in contributing to projects that spark my interest.
Play
I make clothes, ceramics, and a whole lot of other stuff.
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Product Director
Pashion
Pashion is a startup creating the world’s first fully convertible high heels.
As Product Director, I oversee the design of our innovative products.
As Product Director, I oversee the design of our innovative products.
Engineering
The fundamental innovation behind our convertible high heels is our patented removable Stelo technology. Similar to a traditional heel shank, the Stelo provides rigidity to an otherwise flexible shoe. Detachable heels were engineered to twist on and off easily while staying firmly attached to the shoe during use.
Altogether, our shoes utilize several cutting-edge materials and processes to make a product considered impossible by the footwear industry possible.
Altogether, our shoes utilize several cutting-edge materials and processes to make a product considered impossible by the footwear industry possible.
Product Planning
Given revenue targets and a budget for the season, I utilize footwear-specific trend and color forecasts, sales analytics, and customer feedback to plan a line that appeals to both new and existing customers.
Footwear Design
Once the line plan is confirmed, I create tech packs for new upper styles, graphics, embroideries, 3D CAD, etc. and send them to our agency.
I iteratively review and revise product samples until the full product line is confirmed. Products then move to production.
Hello
FA25 Product
FA
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FA25 Product
FA
3D Modeling & Art
Given the transformative nature of our shoes, renders are the most effective method to show their ability to smoothly convert between different heel silhouettes and heights.
I render all product imagery, as well as miscellaneous marketing assets. This involves modeling all new uppers and heels, rigging them to transform between flat, 1.5”, 3”, and 4” modes, and setting up new upper materials.
I render all product imagery, as well as miscellaneous marketing assets. This involves modeling all new uppers and heels, rigging them to transform between flat, 1.5”, 3”, and 4” modes, and setting up new upper materials.
Apparel Design
What was once a general interest in how I dressed quickly developed into an obsession with fashion and personal style. Since then, my tastes have led me to create clothes myself. In doing so, I’ve come to love all aspects of the process; from pattern-making to pad-stitching.
Editorial Fantasy Shoot
Photographs were shot in a studio environment. I then masked the subjects, replicated the set lighting in a digital environment, and added 3D assets to complement each set of images.
Ceramics
When I need to relax but still scratch that creative itch, throwing pots is there. It’s probably the closest I will get to meditation.n.
